Briefed to create brand identities for two Amazon Private Brand furniture launches I led a team of four designers and copywriters to deliver two unique brand books in four weeks. We devised the brand names, logos, brand values, tone of voice, design devices, colour palettes, typography and photography guidelines.
Movian is an affordable furniture brand for customers who value aesthetically appealing, modern, Scandinavian design. Alkove is a high end furniture brand for customers who appreciate quality and premium design.