As creative lead for Amazon’s Softlines Private Brands I was responsible for the creative and brand direction for seasonal marketing campaigns. I owned the creative concept and store design; and led the shoot direction, casting, wardrobe and location. Find is Amazon’s flagship private fashion brand in Europe
Each season I directed the marketing campaign to ensure it was approachable and authentic - fashion for all. With limited budgets I was mindful to use internal resources where possible for photographers and stylists; frugally achieving a street style aesthetic that allows customers to relate to the product and their own lives.