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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/9fd961dc-5c70-4801-a7d2-2f642ae02298/60-63+Freedom+spring-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/d723507b-4501-45b0-bbd6-9c81d005c758/MOTOR+news2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629400758953-5NMP8FI7YLLOY7LFFVKE/OOH_Click_1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1702995889180-7L1JPXZ3S96NOJTRV45S/4_Marzz_1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703001522104-LSTYP0JV86UR8GT33YKE/Proud_2023_1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703072273352-D18B6YX5B6RSM0VS2P3C/Furniture_Branding_Click_1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703076039203-IQXICRVXBRPZ5TSBX9XY/Amazon_LAVOLIO_Title.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703079812388-YH61FJVIAKQBKRBVP8MG/Puma_Click_2.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703082945542-SF7E0620PORSSIGCDR3J/Amazon_LNB_Title.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703085166114-18E3RVFKGUCWQM0MHV4I/NME_Daft_Punk_3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1703158722751-5QMKBEQP68EFCMXW8Z4W/1_CURVED_Page_1.jpg Work https://www.mrtonyennis.com/find daily 0.75 2021-08-15 https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629055523783-C28GAXR903INO5WATHYR/FIND_Click_1.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627566709034-WR8TBC7QTULKZ5NCO87Q/FIND_Devices_Black_2.jpg FIND As creative lead for Amazon’s Softlines Private Brands I was responsible for the creative and brand direction for seasonal marketing campaigns. I owned the creative concept and store design; and led the shoot direction, casting, wardrobe and location. Find is Amazon’s flagship private fashion brand in Europe https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627565552453-R0KLU1Y884HAUDVGROOO/Find_4.jpg FIND Each season I directed the marketing campaign to ensure it was approachable and authentic - fashion for all. With limited budgets I was mindful to use internal resources where possible for photographers and stylists; frugally achieving a street style aesthetic that allows customers to relate to the product and their own lives. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627553067219-M48V6GSMIUTU4DO11GGS/Find_Devices.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627560807330-1T217PLLMCJDMXGE96ZU/FIND_Devices_Black_4.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629055755020-CZGLLQ60XJEDNVRARXFH/Find_AW_1.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627553633564-VNS0IQVGXJYOT42SC3GS/FIND_Devices_Black_2.jpg FIND - Brief Create seasonal marketing assets for Amazon Fashion’s flagship European private brand Find. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629056469109-RIQFUFEDM2P9I0JPG7O3/Find_9.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629055670785-Q8WD3CVDA0QAP9CQYP6D/Find_AW_3.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629055735459-M567SX07QJNX4TTXHTG2/Find_3.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629056482489-JZXH65J9ZKLN497D0NNG/Find_11.jpg FIND https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627551927240-QIJ3RVCJDZXP6DTNXJF9/image-asset.jpeg FIND - find https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629056493303-D4528ET5VUMYMV3GYXTD/Find_12.jpg FIND https://www.mrtonyennis.com/nme-2 daily 0.75 2023-12-20 https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627583090112-IURROLZ20UWNGTSH9W6J/Daf_Punk_2.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573002630-IB0OW4O86ENEOE4PJFTL/ibili-app.jpg NME Designed & art directed the weekly music magazine. I led the creative direction of the magazine cover and content; as well as the NME Awards, Collector’s Specials and co-branded partnerships. Worked closely with photographers and artists. Managed the art desk team; and was accountable for the approval and delivery of the final press pages. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573737437-6ZKM9ASWZTR8HH5T5CVE/guide-screen-2.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573773826-RQZVZ9A2NU7VOO7R4EP9/guide-screen-4.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573793032-YKP9I1H887BMFSERZ8EX/Florence.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573821764-MMXHEHO5X8U8TVONQIRC/Lorde.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573847727-N4LYQBDOMQNYI5T2FPRH/MGMT.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573684003-17KWE04CDZGOPVTK3N6T/guide-screen-3.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573810225-CWHO8NQBBW2Q3P61BW6K/Kendrick_1.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573831766-MWT906YVLYRAOUJF54YV/Merchandise.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573871922-I395921NCGQ2EJ7VXOMZ/Nick_Cave.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573860255-90ECFI8F6P8OEP7DT9R6/Muse.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573901950-N9WNABQ86WNYCG542RKX/Royksopp.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627576115609-VDBH5YUK1P5FNSG35HAG/Beatles.png NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627575726628-K0YKYM2YQLCJ8BHW8V3A/Hex.jpg NME https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1627573884433-4AIKGHPDNZGY6YH9ZLY6/PC_Music.jpg NME https://www.mrtonyennis.com/branding-furniture daily 0.75 2021-08-22 https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629405783723-F6ZYTQ5M066QC7FHIECL/Movian_Tag_Grey.jpg FURNITURE https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629405256095-2W17IOFOZGRSD6DBX5X1/Movian_2.jpg FURNITURE Briefed to create brand identities for two Amazon Private Brand furniture launches I led a team of four designers and copywriters to deliver two unique brand books in four weeks. We devised the brand names, logos, brand values, tone of voice, design devices, colour palettes, typography and photography guidelines. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629405273693-T9F0L6VNYUS0QS6ZGHWU/Movian_3.jpg FURNITURE https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629406236165-MOZUUTKI12IE87X4N6HV/Movian_4.jpg FURNITURE Movian is an affordable furniture brand for customers who value aesthetically appealing, modern, Scandinavian design. Alkove is a high end furniture brand for customers who appreciate quality and premium design. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629408720120-B1NW6ZFCW35JLJ60429S/Alkove_6.png FURNITURE https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629404374547-96ND7XYP8PX6X4DU683F/image.jpg FURNITURE https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629405225506-HD1TDAVISAKT03B0DOCY/Alkove_2.0.jpg FURNITURE https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629408667466-4W572PZBPSS3116R2KC0/Alkove_7.png FURNITURE https://www.mrtonyennis.com/proud-amazon-music daily 0.75 2021-08-22 https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629409017937-7CL9S5VJ756GY21SNCND/PROUD_Click_1.jpg PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629578613787-6VZIDQDYRMMRPJUPXBU2/AM_PROUD_Desktop.png PROUD Amazon Music’s perpetual Pride mission is to empower the LGBTQ+ community and its creators, and to connect the community to its history. I owned the global campaign creative producing a vibrant and abstract creative direction that celebrates diversity and inclusivity. Creative scaled across programming, social, OOH, podcasts, Amazon Originals, Alexa devices and merchandise. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629584935229-BAXTQJKE9D9EKBHAS3EX/AM_PROUD_Mobiles.png PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629575367955-ZNT5OX6MS2AZJ1ZNP116/Black_Pride_Logos.png PROUD Collaborating with illustrator & typographer Leandro Assis, our seed to grow the creative was the trailblazing icon and disco queen Grace Jones. As a transgressive pop star Grace is an inspiration to the LGBTQ+ and black communities; her androgynous style subverted notions of race and gender and is pertinent to the ethos of Pride. https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629413438602-G6HLP4WEOUZS56069BPG/Proud_Badges.png PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629576117140-ZAOKZGOUS9E8QB4KV6B5/AM_PROUD_Merch_1.png PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629576133497-MAXH0W20A9OWP9SHBGVC/AM_PROUD_Merch_2.png PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629581706008-W4JQ410V1X2PQLTE8SJH/AM_PROUD_SOCIAL.png PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629575254498-IUB431Q6C6XUZ40T0TZF/AM_PROUD_OOH_1.jpg PROUD https://images.squarespace-cdn.com/content/v1/5bd4c2559d414972ee5df5c8/1629576664619-86XXXU00RHTRZFEBXJKN/AM_PROUD_OOH_2.png PROUD https://www.mrtonyennis.com/new-project-1 daily 0.75 2023-12-19 https://www.mrtonyennis.com/about daily 0.75 2018-11-01 https://www.mrtonyennis.com/new-page daily 0.75 2021-08-22