For Amazon Music’s global OOH I created a design system that was consistent and concise across all our content types. The scaleable and flexible design templates addressing quality and cohesion of branding, messaging and design.

I created designs for new releases, playlists, Amazon Originals, podcasts, HD and new product launches. There was a consistency in structure across them all that raised brand identity and boosted artist presence.

The detailed OOH playbook allows internal and external global partners to effectively and efficiently produce their OOH content at speed and scale.